Competitor intelligence
Know where you stand — and where you're moving
Competitive intelligence shouldn't mean manually checking competitors' channels. SocialCX tracks it continuously, alongside your own.
- Your brand34%
- Competitor A28%
- Competitor B22%
- Competitor C16%
Your brand gained 4 points of share this month.
Most teams learn about a competitor's momentum after a client mentions it, or after a quarterly review shows share slipping. By then, whatever shifted has already been shifting for a while.
How it works
From competitor list to competitive picture in four steps
- Step 1
Add your competitors
Alongside your own keywords, no separate setup.
- Step 2
Share of voice, calculated automatically
See your position relative to competitors in real time.
- Step 3
Sentiment compared side by side
Not just who's mentioned more, but who's perceived better.
- Step 4
Movement tracked over time
See whether you're gaining or losing ground, not just a single snapshot.
Volume and perception
Volume isn't the whole picture
A competitor being mentioned more often isn't automatically a problem — and being mentioned less isn't automatically safe. SocialCX pairs share of voice with sentiment, so the comparison reflects perception, not just noise.
Source coverage
Every source, in one place
SocialCX monitors the channels that matter most to brand and CX teams — news, social, forums, reviews, and app stores — so nothing about your brand goes unnoticed.
Google News
Facebook
Instagram
Reddit
YouTube
Yelp
Real-time share of voice·Sentiment comparison·Historical trend tracking·Competitor tracking on every paid plan
Full competitive view
See the whole competitive picture
SocialCX shows share of voice and sentiment together, so a shift in either direction is visible immediately — not discovered a quarter later.
| Brand | Mentions | Positive | Negative | Net sentiment |
|---|---|---|---|---|
| Your brand | 1,284 | 61% | 12% | +49 |
| Competitor A | 1,062 | 48% | 22% | +26 |
| Competitor B | 834 | 52% | 18% | +34 |
| Competitor C | 612 | 39% | 31% | +8 |
Who it's for
Built for the teams that benchmark
Marketing teams
Benchmark campaign impact against competitor activity.
Leadership
Track competitive position as a standing metric, not a quarterly research project.
Agencies
Monitor competitive landscapes across multiple client accounts from one workspace.
Frequently asked
About competitor intelligence
Stop finding out about competitors last
Share of voice and sentiment tracked side by side, in real time — so you see competitive shifts as they happen.