SocialCX Blog
Practical writing from the SocialCX team on what's actually changing in social listening, sentiment AI, brand monitoring, and competitor intelligence — for teams that measure twice and ship once.
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How to Track Share of Voice Against Competitors
Share of voice tells you how much of the category conversation belongs to you versus competitors. Here's how to measure it properly.
A Richer Overview Dashboard: Source Breakdown, Language Mix, and More
Your Overview dashboard now shows exactly where your mentions are coming from and in which languages — at a glance.
Improved Relevance Filtering Across Every Source
We tightened how SocialCX decides what counts as a genuine mention — fewer false positives, more signal.
How AI Sentiment Analysis Actually Works
Sentiment analysis sounds simple — positive, negative, neutral — but the mechanics behind it matter more than the label suggests.
Brand Monitoring: What It Is and How to Do It Right
Brand monitoring means more than checking notifications. Here's what real monitoring covers and how to set it up properly.
New: Full Control Over Which Sources You Monitor
Turn monitoring sources on and off per your plan, right from the Keywords page — no support ticket required.
Social Listening vs. Social Media Monitoring: What's the Difference?
The terms get used interchangeably, but they're not the same thing. Here's the real difference — and why it matters.
X (Twitter) Monitoring Is Now Live in SocialCX
Track brand mentions on X in real time. Here's what's included and how to turn it on.
Social Listening vs. CX Surveys: What Each One Actually Tells You
Surveys tell you what customers say when asked. Social listening shows what they're already saying without being asked. Here's how the two compare.
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