Sentiment & AI insights
Sentiment that explains itself
A sentiment score tells you something changed. SocialCX tells you why — in plain language, before you have to go looking.
Positive sentiment climbed 8 points this week, driven mainly by reactions to Tuesday's product update. A small negative cluster around checkout errors is now trending down after Wednesday's fix.
Sentiment dashboards are common. Understanding why the number moved usually isn't — most teams still end up manually reading through dozens of mentions to piece together what actually happened. By the time they do, the moment to respond well has often passed.
How it works
From score to explanation in four steps
- Step 1
Every mention is scored
Sentiment is calculated per mention, not estimated in aggregate.
- Step 2
Shifts are detected automatically
SocialCX watches for meaningful changes, not just noise.
- Step 3
AI explains what happened
A plain-language summary of what drove the shift, generated automatically.
- Step 4
Your team acts on it
With the context already assembled, not scattered across dozens of tabs.
Context-aware
Sentiment, understood in context
Sarcasm. Regional phrasing. Mixed reviews that read positive on the surface but aren't. SocialCX's sentiment model is built to catch what keyword-matching tools miss — across 30+ languages, not just English.
Source coverage
Every source, in one place
SocialCX monitors the channels that matter most to brand and CX teams — news, social, forums, reviews, and app stores — so nothing about your brand goes unnoticed.
Google News
Facebook
Instagram
Reddit
YouTube
Yelp
30+ languages·Real-time scoring·Automatic spike detection·Plain-language AI summaries
The story behind the number
See the shift, then see the story
When sentiment moves, SocialCX doesn't just flag it — it tells you which conversations drove the change, where they started, and how they spread. Every morning, an AI-summarised brief rounds up sentiment shifts and top mentions before your first meeting — no manual digging required.
Overall tone is warmer today. Three conversations are driving it — two positive, one worth watching.
Product update reception
Positive coverage across news and X. +42 mentions vs. yesterday.
Community mention on Reddit
Thread praising your support response is trending in r/personalfinance.
Checkout error cluster
Small but persistent — 6 mentions over 24 hours, mostly mobile web.
Top mention
"The new dashboard is genuinely a step change — reporting alone is worth the switch."
Product Review Weekly · YouTube
Who it's for
Built for the teams that act on tone
Marketing teams
Catch sentiment shifts before they shape a campaign narrative.
Customer experience teams
Understand the emotional tone behind feedback, not just the volume.
Leadership
Get the "why," not just the number, in every report.
Frequently asked
About AI sentiment
Stop guessing why sentiment moved
Real-time sentiment scoring with the explanations built in — so your team knows what changed and why, in one place.